Chinese youth rank health, education as most important life quality factors
Throughout November and December of last year, we collaborated with enovate to gather insights into the minds of China’s socially aware, progressive youth. This was the first nation-wide survey of youth attitudes towards environmental issues and awareness!
Through an online survey of over 400 students and young employees from around China, as well as in-depth interviews in Shanghai, Greennovate and enovate sought to discover what defines a modern quality of life for Chinese youth in 2010, as well as attitudes and perceptions towards green products and brands.
So what were the findings? Put in short, Chinese youth have indicated a desire for a healthier, more environmentally-conscious lifestyle, and have demanded that green brands prove their “greenism” through products – not just marketing!
Special thanks to the Shanghai youth-insights group enovate for all their help!
Click here to see the detailed results!
