About

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MaGiC, Made GREEN in China, is an open initiative to challenge the traditional mindsets locked into the label, “Made in China”. MaGiC’s mission is to inspire youth in developing a China that is green and healthy for themselves and future generations.

While working with business and youth in China, Greennovate developed the idea for MaGiC in response to the following needs:

• a shared vision of greener China among consumers and business
• a deeper understanding of environment
• spread of sustainable business practices in China

Businesses have a unique opportunity to explore evolving responsible consumerism, contribute their expertise and show their commitment to sustainability. For youth, MaGiC provides an opportunity to learn about sustainability through hands-on experience.

MaGiC began in October 2009 with a green design competition intended to show designers their role in building a sustainable world, bring attention to environmental challenges and solutions and introduce the concept of waste as a resource. We got some great results from the 2009 competition and invited the winners to join us for MaGiC Experience: Bring it Back! Check out the guidelines for the 2010 Design Competition here.

Along with some of our partners, we’ll be touring universities around China to provide tools and inspiration to make MaGiC happen.

MaGiC uses social media networks to reach out to wider audiences in China functioning as a hub of constant inspiration for green ideas to grow in China, for China. We welcome businesses and individuals to joinMaGiC!